(Airasia, 2010). The Group is principally engaged in the operation of AirAsia, a low-cost airline with major b usiness in Malaysia, Thailand, Indonesia, the Philippines, India and Japan, among others. Lion Air SWOT Analysis Lion Air Strengths Below are the Strengths in the SWOT Analysis of Lion Air: 1. The Airport development is one of the plans as Malaysia Government expects the passenger’s amount will increase to 62 million in 2015. 2.2 Market Segmentation 2.2.1 Geographic Segmentation The geographic characteristics of the target market of AirAsia are obviously Asian people. The third is well established of brand name in Asia Pacific. (Thestar, 2007). The features in this concept are the organization shares the values and joyfulness in with the related parties. The airline is the test-bed in running low-cost operation. By using social media, the messages of the products and services can be reaching out and able to share out the content of message effectively. Moreover, self service check-in options is encouraged by the organization in order to helps in reduce the need for expensive airport infrastructure. Airasia always help the victims of disaster and providing joyfulness and hope to them. Lion Air controls nearly 50% of the domestic air market in Indonesia. It faces stiff competition in airline sector and ha… Do you have a 2:1 degree or higher? Our academic experts are ready and waiting to assist with any writing project you may have. WAYS TAKING TO IDENTIFY THEIR TARGET MARKET Reduced Price Sales They reduced their price to suit their class of customers. (Management of Technology, 2009), The first opportunity is the ever-increasing oil price which enables Airasia to compete with other low cost airline. Stock analysis for AirAsia Group Bhd (AAGB:Bursa Malays) including stock price, stock chart, company news, key statistics, fundamentals and company profile. Stock: AIRASIA (5099), Company: AIRASIA GROUP BHD, Description: AirAsia Bhd provides air transportation throughout Asia. A new low cost terminal will be built by the in Kuala Lumpur International Airport for Airasia and has larger terminal. Characteristic of the AirAsia’s target audience is the all people who salary are fall in the middle or lower income in Malaysia. The increasing demand for clean air has resulted in augmenting the adoption of air purifiers. AirAsia is to increase the size of its fleet before the end of the ... Chief executive Tony Fernandes said he was confident the airline can reach this target or “even exceed it” as it gears up to launch associate airlines in Vietnam and China in the ... Air asia Q3 capacity Infogram. (Airasia, 2009), In order to operate in Malaysia, Airasia must apply the Air Service License from the Malaysia Civil Aviation. The second strategy is the High Aircraft Utilization where the Airasia implementing the fastest turnover time in make sure the cost can be lower and productivity is high. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines and achieves an average aircraft utilization rate of 13 hours a day. The first communication objective of Airasia is to promote the organization, services and products through the effective communication program to the customers. By using this strategy through different marketing communication tools to deliver different message, Airasia is able to build up the awareness of the low fare campaign and the perception of communities toward the campaign. Moreover, Airasia use this strategy to encourage and attract the customers to purchase airline through the website channel. The long-haul market share in 2020 was 11.8% with 512,484 tourists from West Asia, the Middle East, America, Oceania, Europe and Africa. The information technologies that implemented are yield management system and computer reservation system. This, in turn, has affected the indoor air quality owing to gases, dust, and other contaminants entering the indoor premises. The stakeholders of Airasia are customers, employees, regulators and the local communities. The first strategy that Airasia apply is the Safety First strategy on the maintenance of the airplane. The systems can help the airline to save the costs by recording on revenue and transactions in daily operations. 3. The purposes of the messages delivered are to increase the campaign awareness, encourage the customer’s involvement and to influence the customer perception. In Airasia, the organization strongly agrees that social media is playing an important role in order for the organization to do advertising and build a consumer group that contributing trust to brand and value. Company Analysis I. The third objective is to expand the communication and media strategy in order to create brand or product awareness to the customers in order to achieve the organization goal. With the help of computer and internet development nowadays, the organization is able to run two way communications for their products and services. The advertisements of the campaign can be placed in the auto boarding pass, the information counter, sales office and on the passenger’s seats. In March 2007, Malaysia Airline System had launched the first community and low cost airline which is Firefly to compete with other low cost airline. Besides that, the social media is able to provide a channel of communication for the organization to run the activity such as low fare promotions, new product launching and news announcement. One of the direct marketing tool that used by Airasia is the Yahoo Mobile. Study for free with our range of university lectures! Regional Insights. (Midfresearch, 2010), Malaysia is the country which has 3 ethnics and the cultures are unique. Airasia has corporate with Yahoo Mobile whereby the organization allows Airasia mobile website to put the banner advertisement on the Yahoo mobile homepage, yahoo mail and yahoo search. Moreover, the social media able to create a communication platform for the Airasia to connect with the people and enable the people to have more understanding on the organization. Info: 3149 words (13 pages) Essay However, the prices of airline ticket in Airasia is the main advantage and able to maintain current position as low-cost carrier. With the new approach of advertising and more cost saving, the messages can be reaching to large coverage of passengers. By practicing the meritocracy culture, Airasia believe that they can strive to exceed the community’s high expectation and provides equally treatment to all the communities. Secondly, AirAsia is dividing the market by using demographic segmentation.
Bearbrook Combined School Fowler Road Aylesbury, New Town St Charles Flooding, Blenheim Community Funeral Home, Drop Partition Glue, Mental Health Helpline Blackpool Volunteer, Nj Monthly School Rankings 2019, Nursing Diagnosis For Appendicitis,