Apple: Get a Mac Campaign 1. The campaign also coincided with a change of signage and employee apparel at Apple retail stores, detailing reasons to switch to Macs. “Hello, I’m a Mac”, “and I’m a PC”… With this advertising campaign, the debate about whether it is better to use a Mac or a PC has been made a little more entertaining. Thank you for sweet memories. The following video is a parody of the Mac vs. PC commercials, with the characters from South Park. The following ads are exclusive to Japan: Several American ads were modified for the Japanese market. Others follow the original ads more closely, with only minor differences (many based on the differences in characterization from the actors involved). The ‘Hear from Switchers’ videos have actual testimonials from new iPhone users. The ads used to be viewable at Apple's Japan website. The following ads are exclusive to the UK: Several American ads were modified for the UK market. With this campaign, Apple was targeting those users who may not consider Macs when purchasing but may be persuaded to when they view these ads. Not On A Mac" 300×250", "Apple Mac "Still The Most Advanced OS" 300×250", "Apple Mac "Emergency Banner Refresh" 300x600, 948x90", "Apple Mac "Give Up On Vista" 300x600, 728x90". Video uploaded by Angus Lo on December 9, 2012. C VIVA GLAM Fund supporting healthy futures and equal rights for all. 1. iPad Air. "), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC. BRIEFINGS —. ; Office Stress – Mac’s new Microsoft Office 2008 has just been released. Microsoft responded to the Get a Mac advertising campaign in late 2008 by releasing the I'm a PC campaign, featuring Microsoft employee Sean Siler as a John Hodgman look-alike. In high school everyone plaid Get a Mac and monked Bill Gates in slow mo. [7] Unlike the ads shown on television, these advertisements have not been posted as high-quality QuickTime videos on Apple's website. The “Get a Mac” videos were hilarious and memorable and … and poor repairability (historically poor iFixit scores).[17][18][19][20]. Your Mac may be safe from malicious content designed for Windows, but you’ll want to make sure you don’t pick it up and pass it on to PC users. The Get a Mac advertisements follow a standard template. iPad. This campaign was created by the advertising agency TBWA, CHIAT and Day. Both actors then briefly discussed the capabilities and attributes of Mac and PC. In some of these ads, the events that occur in the narrative differ significantly from the original American campaign. Complete 66 Mac vs PC ads + Mac & PC WWDC Intro + Siri Intro, Tutorial on How to Create Your Own South Park Video, Full List of the North American Ads for the Campaign. MacKenzie Scott announced on Tuesday her second major charitable contribution of the year, giving away nearly $4.2 billion to 384 organizations as part of a … Network Ad. In late November 2006, 3 new ads were released. So I took the time to see the “tongue-and-cheek” humor of Apple’s new ad campaign called Get a Mac. On November 10, 2020, John Hodgman returned and portrayed a PC at the end of Apple's "One More Thing" event; criticizing the upgrades made to the Macintosh lineup earlier in the event.[4]. iPad Pro. Editor in Chief of PC Magazine, Lance Ulanoff states in a 2008 column in PC Magazine, "Of course, the ads would then be far less effective, because consumers might realize that the differences Apple is trying to tout aren't quite as huge as Apple would like you to believe. Obviously, Mac was faster, more secure, and more clever. The PC was presented as very formal and polite, but uninteresting and overly concerned with work, and even being frustrated by the more laid-back Mac’s abilities. They open to a minimalist all-white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer ("Hello, I'm a Mac. In the first year the campaign produced 19 ads. It was created as the final project for a multimedia production class by students at California State University Northridge. Although a few of the British and Japanese advertisements originated in the American campaign, they are slightly altered to suit local sensibilities and traditions. The campaign also coincided with a change of signage and employee apparel at Apple retail stores detailing reasons to switch to Macs. While Apple's ads show personifications of both Mac and PC systems, the Microsoft ads show PC users instead proudly defining themselves as PCs. In this 30-second ad from 2006 we see Justin Long (a Mac) connecting with John Hodgman (a PC) by setting up a “network … In 2010, Adweek declared "Get a Mac" to be the best advertising campaign of the first decade of the new century. Apple's iconic "Get a Mac" ads have turned 10 years old and now the starts are looking back at the timeline of events. Eric Grunbaum and Scott Trattner came up with what became the ‘Get A Mac’ campaign idea while surfing in Malibu, a Mac and a PC represented by two characters. Both the British and Japanese campaigns also feature several original ads not seen in the American campaign. While not strictly a part of the ad campaign, Hodgman and Long appeared in videos during Steve Jobs's keynote addresses at the 2006, 2007, and 2009 Worldwide Developers Conference and the 2008 MacWorld Expo. These ads run for approximately 20 seconds each and reference specific online advertising features (such as banner ads), making it unlikely they will ever appear on television. I perfectly remember that incredible campaign. The original American advertisements star actor Justin Long as the Mac, and author and humorist John Hodgman as the PC, and were directed by Phil Morrison. ... Apple’s Mac OS X was so well thought-out, and my new machine was fast and powerful. Education pricing shown for all iPad models. The target audience of these ads is not devoted PC users but rather, those who are more likely to "swing" towards Apple. The two then act out a brief vignette, in which the capabilities and attributes of Mac and PC are compared, with PC—characterized as formal and somewhat polite, though uninteresting and overly concerned with work—often being frustrated by the more laid-back Mac's abilities. ‘Get a Mac’ Ads First Set. Thinking where to recycle your old computer? "). At the end of the year, the campaign consisted of 19 ads. For the British market, the ads were recast with the popular British comedy double act Mitchell and Webb in the lead roles; David Mitchell as PC and Robert Webb as Mac. System Requirements: OS 10.9, 2006 or later Intel-based Mac. In the box that PC gives Mac is a stress toy for him to use when he gets overwhelmed from doing lots more work; Off the Air – Mac and PC appear with a Mac Genius; Out of the Box – Mac (in a white box) and PC (in a brown box doing some exercises) are discussing what they will do when they are unpacked; PC Choice Chat – PC has his own radio talk show called PC Choice Chat, and people begin to call in asking for advice on which computer to get; PC Innovations Lab – PC has wrapped another PC in bubble wrap; PC News – PC is sitting at a news desk and turns it over to a correspondent at what seems to be a launch party for Windows 7; Pep Rally- PC is introduced by a cheer-leading squad; Party is Over- PC unhappily throws a party celebrating the release of Windows Vista; Pizza Box – PC tries to attract college students by posing as a free box of pizza; Podium – PC, in the style of a political candidate, is standing at a podium making declarations about Windows Vista; PR Lady – Mac and PC are joined by a public relations representative (played by Mary Chris Wall); Referee – A referee is present, according to PC, to make sure that Mac doesn’t go on saying that Leopard is better and faster than Vista; Restarting – Mac and PC explain how they both have a lot in common; Sabotage – PC is present, but a different actor appears in Mac’s place, obviously reciting poorly memorized lines to flatter PC; Sad Song – PC sings a short country-and-Western-style song to express his grievances about people leaving PCs for Macs; Sales Pitch – Although Mac introduces himself as usual, PC says, “And buy a PC.”; Security – In a reference to criticisms of Windows Vista’s security features, PC is a joined by a tall United States Secret Service-style bodyguard; Self-Pity – Mac, for once, is wearing a suit. Save my name, email, and website in this browser for the next time I comment. On May 2nd, 2006 Apple launched their first Get A MAC Commercial. After 4 years the campaign included 66 advertisements trying to convince the public to ‘Get- A- Mac’. [14], In an article in The Guardian, Charlie Brooker points out that the use of the comedians Mitchell and Webb in the UK campaign is curious. The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. Apple's "Get A Mac" Marketing Campaign "Home Movie" Ad Primarily, a little glimpse into the actual campaign, through a video "Virus" Ad Analysis Introduction to Campaign The "Get a Mac" Campaign's central focus is to sell Macintosh Computers, primarily through the use of Ever since Apple launched its ‘Get a Mac‘ campaign, with the accompanying ‘I’m a Mac – and I’m a PC’ ads, lots of people have voiced their opinions on the campaign; the content has been discussed, the actors, the humour; however, relatively little has been said about the actual goals – and consequently the effectiveness – of the campaign. In the first year the campaign produced 19 advertisements. Update (September 10, 2020) Apple is blocking Fortnite updates and new installs on the App Store, and has … Sure, the most recent FIFA game is not available on Mac, but if you truly love the beautiful game, Football Manager 2020 can scratch that itch. The ad features actors representing Mac and PC machines. I. The 15 Best Mac Apps to Make Everyday Life Easier Apple's macOS is a good operating system, but it's missing some key ingredients. Best way to measure your achievements: Count how many people have risen up through you; how many people have you favored with no string attached; how often do you smile at the next person or give honest complements. Your email address will not be published. iPad. The following is an alphabetical list of the ads that appeared in the campaign shown in the United States, Canada,[6] Australia and New Zealand. The Get a Mac campaign received the Grand Effie Award in 2007. The Japanese campaign featured the comedic duo Rahmens. Download from Official website. The American advertisements also air on Canadian, Australian, and New Zealand television,[citation needed] and at least 24 of them were dubbed into Spanish, French, German, and Italian. The British campaign stars comedic duo Robert Webb as Mac and David Mitchell as PC while the Japanese campaign features the comedic duo Rahmens. The American advertisements also aired in Canada, Australia, and New Zealand. Trainer – The commercial starts off traditionally, but PC is doing sit-ups with a trainer in a striped shirt (Robert Loggia); Trust Mac – PC, in an attempt to hide from spyware, is wearing a trench coat; V Word – PC declares that people should to stop referring to his operating system (, Wall Street Journal – Mac is reading a favorable review of himself by Walt Mossberg in, Yoga – Mac is watching PC have a yoga session in which the yoga instructor (Judy Greer) is coaching PC in expelling bad. The "Get a Mac" campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. On January 9, 2007, with the introduction on Macworld 2007, As of January 25, 2008, the Web-exclusive ad, Videos parodying the Get a Mac campaign have been published online by, The Get a Mac campaign became the basis for the long running, This page was last edited on 19 February 2021, at 16:31. From $749. Brandweek Masters Live 2020; Marketing in 2020; Mobile Gaming Summit; Disability Inclusion Summit; Convergent TV Summit; Adweek Video & Podcasts. Phil Morrison directed the original ads. The Mac and PC are played by the Rahmens, a Japanese comedy duo. Microsoft was swift to respond with its “I’m a PC” series of ads, in an attempt to rebut the PC’s image, as presented in the Apple ad. Full video on Apple'e Get a Mac ad campaign About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features © 2020 Google LLC The ads play on perceived weaknesses of non-Mac personal computers, especially those running Microsoft Windows, of which PC is clearly intended to be a parody, and corresponding strengths possessed by the Mac OS (such as immunity to circulating viruses and spyware targeted at Microsoft Windows). MAC Joined Communities To Honor Essential Workers In Nationwide #LightItBlue Campaign During Global Pandemic MAC Headquarters in Cleveland’s Iconic Terminal Tower, the MAC Men’s & Women’s Basketball Tournament Home of Rocket Mortgage FieldHouse and Detroit's Ford Field Participated to Honor Essential Workers Check out our prices. The ad features actors representing Mac and PC machines. Both campaigns were filmed against a plain white background. Hodgman also appeared in the November 2020 Apple Event. Obviously, Mac was faster, more secure, and more clever. The different spots were released gradually: Before the campaign's launch, Apple had seen lower sales in 2005–06. These ads are also performed by Mitchell and Webb. One more reason it’s a great time to buy a new Mac. After 4 years the campaign decided to include "MAC", which was played bye Justin Long and "PC"played by John Hodgman. ‘I’m a PC’ guy makes cameo appearance as Apple unveils new reasons to ‘Get a Mac’ by Kurt Schlosser on November 10, 2020 at 11:57 am November 10, 2020 at 11:57 am The aim of this commercial film series is to associate PC users (namely Windows users) with the "unpopular nerd" cliché, while representing Apple Mac users as young, creative, attractive and lucky. From $549. Several of the British and Japanese advertisements, although based on the originals, were slightly altered to better target the new audiences. Although the video files were not taken down: Last edited on 19 February 2021, at 16:31, Learn how and when to remove these template messages, Learn how and when to remove this template message, 2007–2008 Writers Guild of America strike, "Apple's 'Get a Mac,' the Complete Campaign", "Effie Awards : Winners Showcase : 2007 : Get a Mac campaign", "Apple's'Get a Mac,' the Complete Campaign", "The "Get a Mac" ads you won't find on your television", "Apple Mac "Easy As 1-23" 300×560, 898×110", "Apple Mac "114,000 Viruses? The titles are taken from the Flash-video file names. Learn more Trade in your current Mac and get up to $1500 in credit. Testing conducted by Apple in October 2020 using preproduction MacBook Air systems with Apple M1 chip and 8-core GPU, configured with 8GB of RAM and 512GB SSD. The original advertisements star a young actor, Justin Long, as the Mac, while the PC was played by author and humorist, John Hodgman. “Hello, I’m a Mac”, “and I’m a PC”…. On December 12, 2006, Apple began to release ads in Japan that were similar in style to the US Get a Mac ads. Apple Carnegie Library in Washington, D.C. Apple Mac Pro Eight Core 2.26 (2009/Nehalem). [5], In an article for Slate magazine, Seth Stevenson criticized the campaign as being too "mean spirited", suggesting, "isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?". Apple’s former CEO, Steve Jobs, introduced the campaign during a shareholders’ meeting the week before the campaign started. In the UK, the campaign stars comedic duo Robert Webb as Mac, and David Mitchell as PC. The Get a Mac campaign is the successor to the Switch ads that were first broadcast in 2002. no support for Bluetooth file sharing, WiFi Direct, NFC file sharing; no USB charging connector on the iPhone, lack of modularity (no MicroSD-expandable storage in iPhones), historically poor support for codecs and file systems other than those developed by Apple themselves, etc.) With Tua Tagovailoa now in the National Football League, the University of Alabama has Mac Jones at quarterback for its football team and he has been fantastic thus far. From $309. Projectory "Japanese Camera" advertisement. Get … One month after the start of the "Get a Mac" campaign, Apple saw an increase of 200,000 Macs sold, and at the end of July 2006, Apple announced that it had sold 1.3 million Macs. A young, smart-looking, casually dressed man introduced himself as a Mac with the words, “Hello, I’m a Mac!” Another man, dressed in a suit, replied that he was a Windows personal computer by saying, “And I’m a PC.” Both stood against a minimalist all-white background. Several advertisements have been shown exclusively in Flash ad campaigns running on numerous websites. It’s all free no matter how you get involved with 0 A.D., so dig in and get history started off right. The Get a Mac advertisements follow a standard template. When it came time to upgrade in 2012, I … They open to a minimalist all-white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer ("Hello, I'm a Mac. Well, why don’t sell it to iGotOffer. The famous Get a Mac campaign was a widely broadcast television advertising campaign, launched by Apple Computer Inc. (The company later changed its name to just Apple, Inc.) The ad ran for three years, from 2006 to 2009. ©  About Apple | iGotOffer  |   Contact Us   |   Disclaimer, Privacy Policy and More   |   SitemapProduct names, logos, brands, and other trademarks featured or referred to within iGotOffer.com are the property of their respective trademark holders. Thanks for sharing. TheVerge.com article (2018-10-04): “Apple is using proprietary software to lock MacBook Pros and iMac Pros from third-party repairs”. Apple's 'Get a Mac' Print Ad Campaign Thursday September 7, 2006 1:48 pm PDT by Arnold Kim A detachable insert in the September 8th issue of Entertainment Weekly contains a … '"[15], Many computer experts have argued over the definition of PC, or personal computer, which can raise questions about the actual differentiation between a Mac and a PC. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with … ZDnet article (2010-01-28): “Apple becomes more closed with each new device...”, TheVice.com article: Apple's New Proprietary Software Locks Will Kill Independent Repair on New MacBook Pros, CIO.com article (2016-06-27): “Does Apple's ecosystem lock in users?”, "Valve confirms intent to produce Mac games", "Numb3rs Returns in IGN's Exclusive Promo", "Exclusive: The Mathematician And The FBI Agent", https://en.wikipedia.org/w/index.php?title=Get_a_Mac&oldid=1007725202, Creative Commons Attribution-ShareAlike License, In September, three new commercials made their debut on Canadian television, one (. The earlier commercials in the campaign involved a general comparison of the two computers, whereas the later ones mainly concerned Windows Vista and Windows 7. [5] Each of the ads is about 30 seconds in length and is accompanied by a song called "Having Trouble Sneezing," which was composed by Mark Mothersbaugh. Apple had an overall increase in sales of 39% for the fiscal year ending September 2006. Adweek Video. Two great adversaries and partners – Apple and Microsoft. The PC actor had a look that vaguely resembled Bill Gates (for the American market). Bitdefender Total Security detects and removes both malware targeting macOS and threats made for Windows, so you know the … [1][2] The advertisements were shown in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan and Germany. These 66 commercials included “Mac” played by actor Justin Long and “PC” played by John Hodgman. [citation needed]. Get a Mac Ad Campaign. Our Story Normally, the final buzzer of the NCAA Tournament would be sounding right about now, and college basketball would be crowning a new national champion. I’m very drawn to the ads in the first set of the ‘Get a Mac’ ads that deal with networking. Get a comprehensive look at the state of the internet, mobile, ecommerce, gaming, cryptocurrency, social media, ad spending, search behaviors and more with data from over 220 countries and territories. He explains that he “does work stuff, too,” and has been running Microsoft Office for years; Stuffed – PC enters slowly with a ballooned torso, explaining that all the trial software is slowing him down; Stacks – PC is searching through all of his pictures, trying to find a photograph of his friend; Surgery – PC appears in the garb of a patient awaiting surgery; Surprise – Mac appears alongside a customer (Andree Vermeulen) with PC notably absent; Tech Support – A technician is present to install a webcam on PC (using masking tape to attach it to his head); Teeter Tottering – A woman who had a PC has a box of things that were in her PC and says she’s switching to Mac; Throne – PC appears in a king’s robe and on a throne; Time Machine – In the typical introduction of Mac and PC, instead of there being one Mac, there is a line of 10; Time Traveler – PC uses a time machine to travel to the year 2150 to see if any major issues such as freezing and crashing have been removed from the PC; Top of the Line – PC and Mac appear with a customer who is looking for a new computer; Touché – Right after PC introduces himself, Mac replies, “And I’m a PC, too.”. But the campaign that perhaps personifies this more than any other is Apple's iconic "Get a Mac" ads, a staple of both TV and Internet advertising since 2006. The advertisements used in the campaign have become very easily recognizable by the public, because each advertisement followed a standard simple template. The Get a Mac campaign received the Grand Effie Award in 2007. This campaign was created the advertising agency TBWA/Chiat/Day. We offer the best price online for your used electronics you don’t need anymore. I recall that message Get a Mac, makes me laugh. Perhaps it should come as no surprise then that AdWeek has just named the series "campaign of the decade" in its best of the 2000s roundup. They all feature “Mac” (played by actor Justin Long), and “PC” (played by John And if you really like it, consider contributing to the game’s development. Celebrate the University of Akron Men's Basketball Team's place in history with your own 2020 MAC Championship Zips gear! The earlier commercials involved a general comparison of Macs and PCs, whereas Apple decided to focus the later ones mainly on Windows Vista and, later still, Windows 7. "[16], The commercial "Network" has been criticized as being projectory and blame shifting, because Apple is notorious for having proprietary systems (vendor lock-in), isolated from open standards (e.g. Verdict: This is a truly (100%) free game. The videos show two people, each representing the PC and Mac. Angel/Devil — Mac gives PC an iPhoto book to view; Bake Sale- Mac questions PC regarding a bake sale he has set up; Bean Counter – PC is trying to balance his budget; Better-Mac praises PC’s ability with spreadsheets but explains that he is better with life-related activities; Better Results – PC and Mac discuss making home movies; Biohazard Suit – PC appears wearing a biohazard suit to protect himself from PC viruses; Boxer – PC is introduced by a ring announcer as if he were in a Boxing match; Breakthrough – Mac and PC’s therapist (played by Corinne Bohrer) suggest that PC’s problems are a result of software and hardware; Broken Promises – PC tells Mac how excited he is about the launch of Windows 7; Calming Teas – PC announces calming teas and bath salts to make Vista’s annoyances easier to live with; Choose a Vista – Confusion about six versions of Windows Vista; Computer Cart –  PC says that he gets an error with a Windows Media Player Dynamic-link library file; Counselor – PC and Mac visit a psychotherapist (played by Corinne Bohrer); Customer Care – Mac is seen with a Mac Genius from an Apple Retail Store’s Genius Bar; Elimination – PC attempts to find Megan, a new laptop hunter, the perfect PC; Flashback – Mac asks PC if he would like to see the website and home movie that he made; Genius – Mac introduces PC to one of the Mac Geniuses from the Apple Retail Store’s Genius Bar; Gift Exchange – Mac and PC exchange gifts for Christmas; Goodwill – Mac and PC agree to put aside their differences because of the Christmas season; Group – PC is at a support group for PCs living with Vista; iLife – PC listens to an iPod and praises iTunes; I Can Do Anything- Animated commercial designed for the holiday season; Legal Copy – Every time PC says something positive about himself, the legal copy that appears on the screen bottom increases; Meant for Work – PC, looking haggard and covered in stickers, complains about the children who use him and their activities; Misprint- PC is on the phone with PC World, attempting to report a misprint; Network – Mac and PC are holding hands to demonstrate their ability to network with each other; Now What – PC begins by showing off his new, long book, I Want to Buy a Computer – Now What? Trade in your eligible Mac and get credit toward a new MacBook. MKTG 101 Individual Optional Assignment (Topic A) G11-­‐ 1851Q Apple’s “Get a Mac” campaign – A study of differences between the campaign in UK and US Between 2006 and 2009, Apple launched the “Get A Mac” campaign that sought to highlight key differences between the functionalities of a Mac and a PC, often reflecting poorly on the latter. The advertisements are presented below in alphabetical order, not chronological order.
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