(Statista) 16. 15. According to Apple iPhone statistics, 38 million iPhone units were sold in Q2 2019, capturing 11% of the global smartphone market share. Only about half of iPhone users say they’re impressed with their phone. 62% of smartphone users have made a purchase on the device. Students at any level, in fact, are iPhone target demographics because the use of an Apple product is a bit of a status symbol. 54% of Apple users buy nothing but Apple products in the future. ° 78 percent of iPhone users have an annual household income of at least $25,000, compared to only 66 percent of iPod touch users. iPhone user demographics. A majority of Apple’s target demographics admit that their loyalty is blind to the brand. After all, you don’t just own a smartphone. 47% of US smartphone users say they couldn’t live without their devices. (Source: 9to5Mac) Research from the first quarter of 2019 shows that the company held a 47% market share in the premium smartphone segment. 30% of the cellphone market would claim the iPhone as the best phone. ° In line with the older demographic composition of iPhone users, they also have higher incomes. 77% of Americans have smartphones. Apple is a bit behind on the 5G wave when compared to rivals such as Samsung, Oppo, LG, and OnePlus. 1. The number of iPhone users in the US is expected to surpass 110 million by 2021. (Source: Statista) Projections for the iPhone in 2019 included a drop in volume to 183.5 million or a decline of 12.1% since 2018. The share of Americans that own smartphones is now 81%, up from just 35% in Pew Research Center’s first survey of smartphone ownership conducted in 2011. The last officially-reported WhatsApp statistics ( dating back to Q4 2017), gave us a figure of 1.5 billion monthly WhatsApp users over 180 countries. In 2018, iPhone users enjoyed a greater spending power compared to Android users, with the former earning an annual average salary of $53,251. Apple iPhone sales data reveals that the company has sold 63 million units of the iPhone X, which is the priciest Apple device. The number of smartphone users around the world is predicted to hit 3.5 billion by the end of 2020. 54% of iPhone users say that their last phone was also an iPhone. So, the apple users get addicted to the product working style. The iPhone market share in 2019 was 13%. Impressive App Usage Statistics for 2020 The question of how much time people spend on apps today still remains. After the 2015 freefall of their stock value, there are some definite stormy clouds on the horizon. Number of Video Views Per Day:. Shipments of Apple wearables reached 336.5 million units in 2019. iPhone Target Market. (IDC) 17. Mobile phone ownership over time. In-app advertising will rise to $201 billion by 2021. The following app usage stats for 2020 will throw light on these questions. The percentage has fallen by 8% in comparison to the first quarter of 2018. The users are offered an operating that is unique, creative and stands out. Windows phones actually outsell the iPhone in two dozen countries. ° More than 70 percent of users on both the iPhone and iPod touch are male. In 2020, there are 3.5 billion smartphone users around the world. 1 billion (source) Last updated: 2/11/20. This crowns an extraordinary decade of relentless user … 4. (Counterpoint Research) 18. ... 2020, 11:10am EST. Facebook reported 2 billion WhatsApp MAUs in February 2020. College students are one of the primary target demographics for Apple as they typically have more disposable income and a need for the technology. ; Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.; Chinese users account for 80% of the total time spent using TikTok in 2019. 74% of iPhone users are over the age of 25. Also, how many apps are out there in 2020? Out of This World Smartphone Statistics. 4. 41 percent of TikTok users are aged between 16 and 24.; 56% of TikTok users are male and 44% are female. TikTok Demographics. They are a notch up the demographic scaleand tech enthusiasts, but more as consumers than producers. The vast majority of Americans – 96% – now own a cellphone of some kind.
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