For example, you could place a themed play button on the front page of the site which opens a YouTube video for your brand or product. Smartwatches are here for the long term. By offering consumers something they can interact with on a regular basis, you’re putting your brand, image or message out there. This visual from Dave Chaffey of Smart Insights in his book Digital Marketing: Strategy. The watch becomes, in effect, a wireless Bluetooth adaptor capable of extending the capabilities of the wearer's smartphone to the watch. New product coverage updated daily, plus exclusive reports, research and analysis. Smartwatches have very small displays, which means you are extremely limited in terms of what you can fit on them when creating a UI, promotion, ad or menu of some kind. Notifications and health tracking were the most popular uses of smart watches and smart bands. Among those surveyed, 67 percent of smart watch owners were male while 58 percent of smart band owners were female. For example, in 2014, Google announced its new smartwatch, which is targeted at delivering real-time speed, time, and distance information when the user is on a walk or run. These are just two examples of how you can do it, but you don’t want the ads to stand out like a sore thumb. Do you have any marketing ideas of your own? This is primarily due to the loss in screen real estate; smartwatch displays are a lot smaller than those on smartphones and for the most part they always will be. 2020 has been even worse, with border closures and tourism dropping to almost zero. Thankfully, researching the pains and fine details of your target audience is arguably easier than ever given the variety of avenues brands to interact with followers and customers. If you’re going to opt for the old fashioned route by delivering ads, integrate them seamlessly with your other content. the longer the battery life, the less the number of charges, the better the customer's sense of experience. The New York Times' David Pogue says in a video , " The design is inconsistent and frustrating." Don’t miss out on the opportunity to jump ahead of the competition. The team is currently working on additional content for the third title. The Polar M200 is one of the most affordable running watches money can buy and you'll find it includes almost all of the fitness features you'll want from a smartwatch. Doesn’t it make sense to start getting ready to make the move to the platform? Teenagers are considered one of Apple Inc.'s target markets. That means, consumers are not going to take kindly to bulky, flashy or intrusive ads and promotions – not that they ever have to begin with. Men prefer using the devices for notifications much more, with 65 percent employing the feature daily compared with 48 percent of women. The idea behind them is that the most important information is delivered to consumers front and center. STP is relevant to digital marketing too at a more tactical communications level. Home > Learn > Strategies to Market Your Brand on a Smartwatch. The new market research report Global Smartwatch Market - size, Industry Analysis, Trends, Growth and Forecast, 2014 - 2020, the global Smartwatch market has a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% during 2014 - 2020. It’s essentially a small chip that transmits signals via radio waves when in close proximity with another NFC enabled device. Another important element that seems to regularly arise when it comes to wearable tech, is the fact that the watch … This can help Swatch to develop its brand diversity and offering to the target audience. Men were a little more likely to use fitness tracking specifically, with a ratio of 40 percent of men versus 37 percent of women using it daily. This point might seem a bit silly – and simple – when you first think about it, but it would definitely be an effective solution. Even if the estimate is a bit off when the time comes, it shows the incredible growth the market is currently experiencing. If you want to know what your target audience is buzzing about in real-time, there’s no better place to find out than social media. Aug 2020. Smartwatches haven’t caught on as quickly, with only two percent penetration, and appeal to a much different segment of the market. Briley Kenney is a young tech enthusiast who enjoys all things electronic and gadget related. ), See a comparison table of selected smart watch suppliers on GlobalSources.com, Smart watch tracks women's menstrual cycle, SMART WATCH BLUETOOTH SMART BRACELET PHONE WATCH. Instead of delivering ads on the platform, why not create an entire app that actually does something – meaning give back to the consumers. To identify your target market, you first need to answer these questions: What are you selling, and what makes it so unique? Don’t be afraid to think outside the box. Between $100 and $199, you’ll find entry-level smartwatches that are good at basic tasks like notifications and counting steps but leave out advanced features like app support.If you want to try out a smartwatch to see if you like wearing one, you can find decent options in this price range. We’ve brainstormed some great ideas of our own, and that’s what we’re going to share. 3. Instead of marketing specifically via smartwatches, like delivering ads or offering other promotions, you could use external marketing techniques. This strategy is largely going to depend on the device in question, but you can tap into connected devices for various marketing tactics. Take Advantage of Social Media. Fortunately, Kwikset and imre conducted a consumer audience segmentation study to better understand consumers who are in the market for smart locks and identify the segment(s) that provide the greatest opportunity for growth. A target audience is a group of people identified as likely customers of a business. The Apple Watch 3 is now the cheapest model in the current Apple Watch range and excellent value for money. To improve its product appearance and differentiate itself in the market Swatch can market personalised watches where customers get to choose their colour and design. If you want to target audience for watches Facebook ads, you can target with appropriate interests, there are some interest suggestions(and the audience of the interest) for you: watch shop 3.7M people; Smartwatch 107.7M people; Pocket watch 21.8M people; Discount Watch Store 4.2K people; Rolex PRO-HUNTER Watches 3.9K people; Apple Watch 63.2M people Visit the Mobile Electronics Site for the best industry coverage. While the survey found that only 3 percent of the US population owns a smart watch or a smart band, it also revealed some interesting demographic information about who is purchasing such technology. We’re not talking about spying on your customers or anything shady. Note: Magazines are available in English only. Smartwatches aren’t quite mainstream enough to be considered a viable marketing platform at this point in time. Terms of Use Privacy Policy Security Measures IP Policy Cookie Policy About The Translation When you focus on the people who are most interested in your offerings, you make the most of your marketing efforts and resources, and your customers spend their money on what they truly need. For example, applying marketing personas can help develop more relevant digital communications as shown by these alternative tactical email customer segmentation approaches. Those who enter emerging markets first often have a significant lead and advantage over the competition. You’ll need to come up with some more clever ways to use the platform to your advantage. Isn’t that exactly what marketing is all about? Create great content and get more video views by mapping out these concepts before you push record. If you just get your name on an existing product you can bypass all of that work. For instance, you could deliver an ad or promotion on your app’s startup splash screen. You're signed out. Wear OS watches that support Android Pay include the LG Watch Sport, Huawei Watch 2 and Tag Heuer Connected Modular 45. Battery life. It also turns out that women prefer smart bands while men choose smart watches. 9.2 Price. What we actually mean is that you can deliver promotions, ads or content to a user’s phone through the watch and vice versa. It reminds us how digital channels offer n… Smartwatches are going to support a whole slew of apps, similar to what mobile devices have access to now. The real point here is that you should support emerging technologies, because it will earn your brand or business more exposure. (Graphic from Kantar Worldpanel). Push notifications should be used sparingly, as they are meant to display important information. Smartwatches will soon be suitable for marketing, just like mobile devices are now. Smartwatch prices. We use cookies to give you the best possible experience on our website. Brands and marketing agencies have begun tailoring their campaigns to meet the many unique mobile platforms out there. In most cases, you’ll want the website to perform a very basic function and display minimal amounts of info. There are also many gaming apps that appeal to them. Whereas for older audiences (50+) we shall advertise to their age group through advertisements in the paper or via Radio describing the simplicity, functionality and compact nature of the iWatch. The global smartwatch market was valued at $20.64 billion in 2019, and is projected to reach $96.31 billion by 2027, registering a CAGR of 19.6% from 2020 to 2027.The study of smartwatch in this report emphasizes on various products, operating systems, and corresponding applications. Much like mobile devices have a custom website version, you could do the same for smartwatches yet it wouldn’t require nearly as much of an investment. Feel free to share. The point is that smartwatches will eventually be a good platform to market your brand on – if not soon. About 68 percent of smart watch owners are between 25 and 49 years old, with notifications and health tracking as the primary usage drivers, according to data compiled by Kantar Worldpanel. By sponsoring or funding another company, you can ensure your own brand and message is reaching a wider audience. The company surveyed nearly 11,000 people aged 16 and older, asking whether they owned smart watches and how they used them. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. To be perfectly honest, the answer is no. IPods have become quite a trend with teenagers. Slim Design PD20W 9V 2.22A 10000mAh 37Wh USB C Pow... Ready to Ship Best Seller factory Non-contact Digi... Report Intellectual Property Infringement, The most popular products during the last 7 days, Based on key factors including page views and inquiries, Asia's biggest brands and OEM manufacturers, Discover even more related products and suppliers in, Get full-color pictures and specifications for each products. Teenagers use iPods for many reasons. This also means women are spending less money on these kinds of wearable devices, as 70 percent of smart band owners spent no more than $150 on their wearable. Similarly for middle-aged audiences, the functionality, compact nature and the simplicity of the iWatch will be advertised, however, through a different medium - Social Networking Sites, such as Facebook, Twitter … On the other hand, the smartwatch, for now, remains a mere accompaniment to a smartphone. Similar to mobile devices, smartwatches make use of push notifications to deliver content, messages or alerts to users. At the least, you could establish a marketing strategy for when you do make the jump. It is also notable that 57 percent of owners used their devices for mobile payments, but the feature was not utilized as frequently as others. Apps require updates to fix bugs, add new features and more. Videos you watch may be added to the TV's watch history and influence TV recommendations. |Print About 34 percent of smart watch buyers are 25 … If playback doesn't begin shortly, try restarting your device. For example, you could run a contest where participating customers have a chance to win one of the latest smartwatches. Its purpose and target audience are both very well-defined. Seamless Ads We've sent a confirmation e-mail to XXX@gmail.com. E-mail, Smart watch buyers skew mostly male while women prefer smart bands. Or, on the main menu you could display a banner that fits with the UI. Samsung's Galaxy Gear smartwatch is poised to be the next big news in wearable tech, and it's also rapidly becoming one of the worst kept secrets … In other words, you could simply incorporate smartwatches in general. hkweb38.globalsources.com. a group of consumers within a predefined target market that has been identified as the best recipients for a particular marketing message Click here to receive FREE e-mail updates, (No SPAM - We will not sell or share your e-mail address. 1. Samsung brags to advertisers that "first screen ads", seen by all users of its Smart TVs when they turn on, are 100 per cent viewable, audience targeted, and seen 400 times per TV per month. Ensure that the ads are seamless and fit with your content, menu or UI. Currently, Briley writes for a plethora of professional websites including Vulgamer, SmartWatches, and a prominent SEO company. Share: Facebook Twitter Google Linkedin That said, they are on the rise as many hail wearables to be the “next best thing.”. The latest example of Samsung's failure to truly innovate is the Galaxy Gear, its smart watch. Watches in Hong Kong, China. Of the 4 percent who said they planned on buying a smart watch or smart band in the next 12 months, 55 percent were using an Android smartphone and 39 percent were using an iPhone. Pricing is the only element of the marketing mix to help generate the revenue. Copyright © 2021 Publishers Representatives Limited. Strategies to Market Your Brand on a Smartwatch, NEPTUNE Pine with 32GB Flash Storage in Black, Apple Watch Sport 42mm with Green Band and Silver Case, The Best GPS Tracking Watches for Kids: Updated for 2021, 10 of the Best Smartwatches for Kids: Updated for 2021, The Top GPS Wearables for Fitness and Exercise Tracking: Updated 2021, The Best Smartwatches for Women: Our Top Recommendations, How to Use Smartwatches to Improve Your Health. This strategy is largely going to depend on the device in question, but you can tap into connected devices for various marketing tactics. Global Sources Sourcing Sites:GlobalSources.com, Global Sources Other Region Sites:Hong Kong. Even something as mundane as a voice-activated calculator might be effective. Samsung’s own mobile … Click on the link in the e-mail to activate and start receiving free alerts when new products are posted! At present, the vast majority of smart watches on the market last within 4 days, and most customers are satisfied with the battery life of more than 7 days. Most purchases have happened this year, showing more products and awareness are helping the industry grow. You can take advantage of this functionality and deliver push notifications directly to them. Target Audience: Advantages: Disadvantages and risks: People who use technology to support staying fit (Psychographic) Heavily invest in exercise technology to support wellbeing Want the newest technology FitBit watches – 25 million active users MyFitnessPal – 140 million users: High demanding people – … Recently, he served as a valuable member of the Little Killerz dev team writing in-game content and generating a web portal for the indie gem Tales of Illyria and it's two sequels Beyond the Iron Wall, and Destinies. Sometimes, marketing is about staying ahead of the curve. Older millennials and younger Gen Xers are most interested in keeping track of notifications and their health using a device strapped to their wrist. Or anything for that matter. The 38mm Apple Watch Series 3 with GPS is the best cheap smartwatch for most iPhone owners. And search more of iStock's library of royalty-free vector art that features Advertisement graphics available for quick and easy download. Analyst firm, ON World released a report that projects by 2018, more than 330 million smartwatches will have been shipped on a global scale. Enter a Partnership or Sponsor Legitimate Developer. Most smartwatches will be paired with a smartphone, pulling content via an active Bluetooth connection. Often we pander to the consumer side of things because that’s who we serve most, however they aren’t the only demographic when it comes to smartwatches. Download this Targeting Native Marketing Concept Programmatic Advertising With Crossdevice And Multi Target Audience Ads Strategy Laptop Tablet Pc Mobile Phone And Smart Watch Vector Flat Icon Isolated Dark vector illustration now. One of the most useful implementations on smartphones and smartwatches is NFC functionality or near field communication. As the new frontier opens up, more smartwatches hit the market and more people get their hands on them, it becomes an ever more viable marketing platform. ), See list of all Global Sources Exhibitions. Growing awareness on personal health and fitness and rise in smartwatch-controlled automotive capabilities are the key factors driving the growth of this industry, globally. Develop an App That Actually Does Something. It’s time they started doing the same with the smartwatch market. If you don’t want to hire your own content marketers or developers to produce an app for you, you can do it the easy way instead by entering a partnership with someone who already does those things. What we actually mean is that you can deliver promotions, ads or content to a user’s phone through the watch and vice versa. "Dear Samsung, why are you showing Ads on my Smart TV without my consent? Defining a target audience helps create more efficient marketing messages. Smart band owners skew a little younger, with 33 percent in the 25 to 34 range and 29 percent in the 34 to 49 range. See all Smart watches from Global Sources suppliers, See all Top 20 Most Popular Mobile Electronics, See all Top 20 Hot New Releases Mobile Electronics, Sign up for Product Alert e-mail updates - FREE, Subscribe The watches category was already suffering in 2019 due to the political unrest in Hong Kong, and the drop in tourism activity seen in the second half of the year. Get more information on this report : Request Sa… (No SPAM - We will not sell or share your e-mail address. If you do decide to go this route, you need to be careful not to harass your customers. There are other ways to use the technology, and we’re confident you can come up with something unique. With the tech, customers can do things like make payments via mobile – or their smartwatch – by tapping their device to the register. While the market segment currently remains small, understanding who is buying the technology today could be a key to helping the market grow. Samsung’s Galaxy Watch Active 2 is a solid smartwatch for Android users Oct 12, 2019 Brian Heater Samsung makes good, underrated smartwatches. For example, what makes your merchandise different from what people can buy from other big […] Already we’ve seen a huge shift to the mobile side of things, as most consumers now own a smartphone or tablet. Implementationand practice shows how Segmentation, Targeting and Positioning apply to digital marketing strategy. The best part about this strategy is that the work has already been done for you, and the maintenance is also being handled. If you want to do something a little less involved, you could offer a free smartwatch with the purchase of your product or service. Different operating systems such as watchOS, Android, Linux, and others are available in the market. Of course, you’ll need your customers to install an app or provide you access to the functionality – the proper permissions are necessary first. 5 features of Smart Watches. All rights reserved. Identify your business’s target market so that you can best serve and advertise directly to your real customers. We’re not talking about spying on your customers or anything shady. About 34 percent of smart watch buyers are 25 to 34 years old and another 34 percent are 35 to 49. Find out what opportunities they bring and how to use them in your marketing Some users are not happy. Identifying your target audience is a win-win strategy for your business and customers. Press Release Smart Air Purifier Market Business Opportunities, Target Audience, Statistics, Growth Potential, Trends, Company Profiles, Global Expansion and Forecasts | COVID-19 Analysis Marketing Orchestration Dear Marketer, Have you Thought Well About Your New Smartwatch Campaign? Some of these reasons are to socialize with friends, listen to music and go on Facebook, MSN, twitter etc. Unfortunately, this doesn’t really help those who sell smart locks. While the survey found that only 3 percent of the US population owns a smart watch or a smart band, it also revealed some interesting demographic information about who is purchasing such technology. The latter segment is more likely to use health tracking, however, with 46 percent using the feature daily versus 34 percent of men. Only 16 percent were willing to change phones to use a specific smart watch, so the platform agnostic approach, as used by Pebble and many smart band manufacturers, looks increasingly wise. More than two-thirds (69 percent) of smartwatch owners are 18-34 years old, skew mostly towards the male population (71 percent) and nearly half (48 percent) had an income below $45,000. Android has been dominating the industry in terms of operating system used, primarily due to sales of Samsung’s smartwatches. For more details including how to change your cookie settings, please read our Cookie Policy. In this case, that would mean supporting many of the new technologies out there, like smartwatches. The global smartwatch market valued $10,223.9 million in 2017, is forecasted to witness a CAGR of 22.7% during 2018 - 2023. Smartwatches are going to be a very different beast when it comes to marketing.