All Rights Reserved. The brand was forced to cut down on its smart-phone line to avoid running into further losses. Target Audience Segmentation Psychographic The target audience is one of the largest brands in the Sony. As per an online resource its 2016 advertising budget was $3.7 billion (Source: Businessrevieweurope). ET by MarketWatch Automation Sony Corp. ADR underperforms Friday when compared to competitors They have devices for everyone, which do not depend on age. Sony has proved itself outstanding in terms of product quality and design. However, their primary media consumption is informational. It is because Sony Corporation sells products which includes memory devices, video games systems, … Its global business is divided into six regions – Asia, Africa, Europe, Latin America, North America and Oceania. It is not difficult to come across the ads of SONY products while watching TV. Sony CEO Kenichiro Yoshida further explained that the PS5 will be a “niche product, aimed at serious players.”. This means that Sony focuses on customers who mainly belong to this target segment. That’s how SONY markets and advertises its brand. The SWOT Analysis of Sony Corporation will explore the strengths and weaknesses of, and the opportunities and threats for Sony. PlayStation had been successful in both the physical segment as well as online gaming through their PlayStation Network, as seen by the rising number of registered accounts. After bearing losses for years in its PC division, SONY was forced to discontinue its PC business. SONY has used a creative promotion mix to reach its customers. The Sony brand has a product which will come outevery time. The target market of Sony. After having discontinued its PC business, it focused on the other areas including music and entertainment. So, have been the Experia television and its smart noise cancelling headphones. Still, the brand has continued to do well and and its brand image and technology are an important reason that SONY is a celebrity in several areas including gaming consoles, video camcorders as well as professional and medical equipment (Source: Fortune 500, SONY’s rank is 105th). Sony also has a wide distribution net globally in the areas where its products are sold. The credit goes to SONY’s creative execution that it has been so successful at engaging its followers through social media channels. The first element is product. Sony 4K Ultra HD LED Smart Android TV. This premium pricing strategy conveys a premium brand image and a premium customer experience. Amount of Analyst Coverage Sony has only been the subject of 1 research reports in the past 90 days. Social media can be a major support, if you can design a creative customer experience. There are three elements that are quite distinct about its marketing strategy. From the media, they mostly enjoy the internet, radio, and newspapers. Based on market development, a strategic objective is to grow the company by entering new market segments. This is done is order to create a premium image. It has separate Facebook pages for its different products and its Play-Station page has particularly very high number of followers. According to Sony, the main geographic segments of the PlayStation 4 consist of the Northern America market, the Japanese market and the European market. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. Its advertising strategy focuses on reflecting the same energy and enthusiasm and sometimes you can easily catch a glimpse of this energy in SONY’s promotional videos. Cameras: SONY makes interchangeable lens cameras, lenses, compact cameras and lens style cameras. SONY’s customer orientation gets easily visible in its marketing strategy too. While mostly, these ads have product quality and functionality at their centre SONY gets creative with its ads to engage its customers. Overall, SONY’s marketing strategy is outstanding in most aspects. He graduated with a Hons. This is a discussion of the marketing Mix of SONY and its marketing strategy. Financial pressures can grow big and go out of hand in 21st century. Sony’s expenditure on advertising and promotions is very high. Un… Sony Target Market Young Demographic/Tech Savvy/People with high disposable income.