[26], Beginning in August 1995, at Clinton's request, Penn conducted numerous polls to understand what the political ramifications would be if the federal government were to shut down over disagreement between the legislative and executive branches over the budget. Because Venezuela did not at that time have universal phone coverage, Penn partnered with Venezuelan polling firms to go door-to-door to collect interviews. His forming of the private equity firm, which is led by a group of agency and industry professionals, aims to reinvent the traditional holding company. If you continue to use this site we will assume that you are happy with it. We use cookies to ensure that we give you the best experience on our website. [8], In 1981, Penn & Schoen conducted polling for Menachem Begin's campaign for re-election as Prime Minister of Israel. [42] From December 2008 to December 2009, Penn authored a regular online column for the Wall Street Journal called "Microtrends". [43], Throughout 2018 and 2019, Penn was vocal with his criticisms of Special Counsel Robert Mueller's probe into Russian interference in the 2016 election, regularly appearing on Fox News and contributing columns to The Hill in which he, in the words of Politico, "bashed" the probe and ensuing impeachment attempt. [2] At Harvard, Penn majored in political science and, as a city editor of the Harvard Crimson, wrote and reported 99 articles. The fund previously announced it has raised $250 million in capital and may leverage that to make up to $750 million in acquisitions. In the mall tests, Penn showed randomly selected mall shoppers MCI ads head-to-head with proposed new AT&T ads. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. . He purchased a self-assembled "microcomputer" kit and created a program that could compile polls in a fraction of the time than had been done before. He conducted his first poll, which determined that the Horace Mann faculty was more liberal than was the country at large on the issue of civil rights, when he was 13. Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. The company was founded by Mark J. Penn in June 2015 and is headquartered in Washington, DC. AlpInvest Becomes the First Outside Investor in the Marketing Group Since Its Launch by Mark Penn and Steve Ballmer. The Stagwell Group has 1,172 competitors including Blackstone Group (United States (USA)), BlackRock (United States (USA)) and KKR (United States (USA)). [51], Penn is married to Nancy Jacobson, a professional fundraiser. [3] Penn also created the famous "blue sweater" advertisement that featured Bill Gates, which were intended to restore trust in the company amid the antritrust litigation. Client feedback “We have been working with Locaria for over one year now and our collaboration has been a value-adding experience. [11], The election marked the beginning of Penn's successful involvement in Latin American politics. Stagwell is led by managing partner and president Mark Penn, a former executive with WPP Group and Microsoft, who has also served as a pollster and adviser to Bill and Hillary Clinton. "[14] Penn & Schoen applied the rapid polling techniques they'd developed on Ed Koch's first campaign for mayor to provide Begin with a daily understanding of attitudes of the Israeli electorate. In October 2015, the firm was acquired by The Stagwell Group, of which Mark Penn is the principal, for an estimated $75 million. [21] In October 2015, Stagwell Group struck a deal worth up to $75 Million to buy SKD Knickerbocker. The Stagwell Group LLC operates as an investment advisory company. Together with Douglas Schoen, he was co-founder of the polling firm PSB Research, whose clients have included British prime minister Tony Blair, and Bill Gates. Mark J. Penn (born January 15, 1954) is an American public relations executive. The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. "[39] Penn and Howard Wolfson, Clinton's communication director, both denied that the scene had taken place. Created by pollster, strategist and marketer Mark Penn, The Stagwell Group fulfills that need. We are headquartered in Irving, Texas, with offices in Washington, D.C., Toronto, and Utah. According to the memo, Penn believed Clinton's victory would be built upon a coalition of voters he called "Invisible Americans", a sort of reprise of Bill Clinton's "forgotten middle class", which would be composed of women and lower and middle class voters. [20] In March 2014, he was named Executive Vice President and Chief Strategy Officer by CEO Satya Nadella. Operator of a social community website for discussion, debate and publishing articles. Founded on superior talent, built on teamwork and focused on delivering the best results, we […] The Stagwell Group: Website: theharrispoll.com: The Harris Poll (legal name, Harris Insights and Analytics), is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. Penn began working with Microsoft when the company faced antitrust litigation initiated by the U.S. Department of Justice. Penn and his future business partner, Doug Schoen, started Penn & Schoen – now the global market research firm Penn, Schoen & Berland Associates – in their dorm room. The Stagwell Group. We are putting digital first in all investments without being weighed down by legacy assets. [3], Penn entered Harvard University in 1972. President Bill Clinton had recommended Penn's services to British prime minister Tony Blair when they met at Ronald Reagan's funeral in 2004. [52], Ed Koch mayoral campaign of 1977 and 1985, Luis Herrera Campins presidential campaign of 1978 and Latin American politics, Menachem Begin campaign for prime minister of 1981, Tony Blair campaign for prime minister (2005), Hillary Clinton 2008 presidential campaign, United States federal government shutdowns of 1995 and 1995–96, "Mark Penn: The man who blew the presidency", New York Observer "Rumpled Mark Penn, Clinton Pollster, Goes Back to Battle", "High Cambridge Voter Turnout May Indicate Liberal Victory", "Environmental Study Says JFK Library Will Have Minimal Impact on Square", "Autonomy Plan For Palestinians Is Fading Away", "Official Israeli Election Tally Gives Victory to Likud Bloc", "Fighting dirty: Microsoft's mean 'Scroogled' ads are a sign of what's to come", "Microsoft's Nadella Gets Down to Business with Marketing Shake-Up", "Ex-Clinton Aide is Named Microsoft's Chief Strategy Officer", "Former Clinton aide Mark Penn leaving Microsoft", "Mark Penn Announces Formation of The Stagwell Group LLC; will invest in advertising, research, data analytics, public relations and digital marketing services", "SKD Knickerbocker Sells To Stagwell Group For Up To $75 Million Dollars", "Stagwell Group Acquires Nielsen's Harris Brand and Poll", "White House Assessing Damage; Advisers Urge Clinton to Publicly Repeat Denials of Affair", https://www.theatlantic.com/international/archive/2014/06/whats-missing-from-hillary-clintons-iraq-war-apology/372427/, http://www.huffingtonpost.com/miles-mogulescu/hillarys-pro-iraq-war-vot_b_9112232.html, "Clinton Campaign Strategist Mark Penn Steps Down", "Even in Victory, Clinton Team Is Battling Itself", "Mark Penn to Author "Microtrends" Column for wsj.com", "Trump Previously Lined the Pockets of His Democrat Defender Mark Penn", "Mark Penn: Mueller probe is 'national waste of time, "Mark Penn, Ex-Clinton Loyalist, Visits Trump, and Democrats Are Not Pleased", "Mark Penn: The Mueller investigation has come up empty on Russia -- You won't believe what's coming next", "Mark Penn: Time To End Mueller Probe; "The Less They Come Up With, The More They Investigate, "Trump lays out two rationales for pardoning himself in the Mueller probe", "Former Clinton strategist Mark Penn counsels President Trump on impeachment", "Mark Penn's Wife Feeding At The Democratic Trough", https://en.wikipedia.org/w/index.php?title=Mark_Penn&oldid=1011005305, American people of Lithuanian-Jewish descent, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 8 March 2021, at 14:35. [28] Penn subsequently led the research effort monitoring Clinton's level of public support throughout the impeachment and until Clinton was acquitted on February 13, 1999. That year, Koch won both the Democratic primary and the general election, defeating New York City Council President Carol Bellamy. Penn formulated the concept behind Blair's campaign slogan, "Forward Not Back", and refined it by conducting phone interviews with British swing voters through Penn, Schoen & Berland Associates. On January 23, 2017, the Stagwell Group announced that it acquired Nielsen's Harris brand and the Harris Poll through its Stagwell Media LLC. After leaving GridPoint, Corsell cofounded Hubub in 2011. In the late 1980s, Penn was the force behind his firm's drive to win corporate consulting clients. After leaving Microsoft, Penn created his own company called The Stagwell Group dealing with advertising and public relations. Ultimately, Newt Gingrich and the Republican-controlled Congress bore much of the political fallout for the shutdown, vindicating Penn's polling. SKDK brings unparalleled strategic communications experience to corporations, coalitions, political candidates, non-profits, and labor organizations. [3] As a result of this campaign, by the end of 1994, AT&T had signed up 14 million new long-distance customers. [44]The Daily Beast wrote in 2018 that Penn "has emerged in the last year as one of the president’s most outspoken defenders. Our team is a combination of agency leaders who have started their own firms, worked inside major public holding companies, managed multibillion client side marketing budgets. Penn served again as Clinton's pollster in her successful 2006 Senate reelection campaign. Website An early confidant of Bill Clinton, he later became an outspoken defender of Donald Trump, opposing his impeachment, consulting on his presidential campaign, and alleging a "deep state" conspiracy against him.